Public health communication : evidence for behavior change / edited by Robert C. Hornik. - Mahwah, N.J. : Lawrence Erlbaum Associates, 2002. - xv, 435 p. : ill. ; 24 cm. - LEA's communication series. .

Includes bibliographical references and indexes.

0805831762 (hbk.) RM442.50 0805831770 (pbk.)


Mass media in health education.
Communication in public health.
Health promotion.
Health in mass media.