TY - BOOK AU - Steel,Jon TI - Perfect pitch: the art of selling ideas and winning new business SN - 0471789763 (hbk.) PY - 2007/// CY - Hoboken, N.J. PB - John Wiley & Sons KW - Business presentations KW - Selling KW - Advertising N1 - 'An Adweek book.'; Includes bibliographical references (p. 249-252) and index ER -