Steel, Jon <br/><br/>
Perfect pitch :  the art of selling ideas and winning new business / 
Jon Steel 
 - Hoboken, N.J. :  John Wiley & Sons,  2007 
 - xxv, 262 p. :  ill. ;  24 cm. 
<br/><br/> 'An Adweek book.' 
<br/><br/>Includes bibliographical references (p. 249-252) and index 
<br/><br/><label>ISBN: </label>0471789763 (hbk.)  RM83.59 9780471789765 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business presentations<br/>Selling<br/>Advertising