TY  - BOOK
AU  - Bearden,William O.
AU  - Ingram,Thomas N.
AU  - LaForge,Raymond W.
TI  - Marketing: principles & perspectives 
SN  - 0072539097 (pbk.)
PY  - 0000///c004
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Marketing
KW  - United States
N1  - Includes bibliographical references and indexes
UR  - http://www.loc.gov/catdir/toc/mh031/2002035590.html
ER  -