Bearden, William O.,  1945- <br/><br/>
Marketing :  principles & perspectives / 
William O. Bearden, Thomas N. Ingram, Raymond W. LaForge 
 - 4th ed. 
 - New York :  McGraw-Hill/Irwin,  c004 
 - xl, 596 p. :  col. ill.  ;  28 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0072539097 (pbk.)  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--United States