TY  - BOOK
AU  - Simmons,John
AU  - Simmons,Matt
TI  - Winning together: the story of the Arsenal brand 
SN  - 1904879608
PY  - 2006///
CY  - London
PB  - Cyan Books
KW  - Arsenal Football Club
KW  - Public relations
KW  - Soccer teams
KW  - England
KW  - London
KW  - Marketing
KW  - Brand loyalty
ER  -