TY  - BOOK
AU  - Grant,John
TI  - The brand innovation manifesto: how to build brands, redefine markets, and defy conventions 
SN  - 0470027517
PY  - 2006///
CY  - Chichester
PB  - John Wiley & Sons
KW  - Brand name products
KW  - Social aspects
KW  - Psychological aspects
KW  - Marketing
KW  - Lifestyles
KW  - Economic aspects
KW  - Consumer behavior
UR  - http://www.loc.gov/catdir/toc/ecip068/2006005380.html
ER  -