Grant, John,  1964- <br/><br/>
The brand innovation manifesto :  how to build brands, redefine markets, and defy conventions / 
John Grant 
 - Chichester :  John Wiley & Sons,  2006 
 - xvii, 310 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0470027517  RM139.83 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Social aspects<br/>Brand name products--Psychological aspects<br/>Brand name products--Marketing<br/>Lifestyles--Economic aspects<br/>Consumer behavior