Schmidt, Marcus, 1959-

Marketing research : an international approach / Marcus J. Schmidt, Svend Hollensen - Harlow, England : Prentice Hall/Financial Times, 2006 - xiv, 613 p. : ill. ; 25 cm.

Includes bibliographical references and index

0273646354 (pbk.) RM244.97 9780273646358


Marketing research--Methodology
Export marketing--Research--Methodology