Schmidt, Marcus, 1959- Marketing research : an international approach / Marcus J. Schmidt, Svend Hollensen - Harlow, England : Prentice Hall/Financial Times, 2006 - xiv, 613 p. : ill. ; 25 cm. Includes bibliographical references and index ISBN: 0273646354 (pbk.) RM244.97 9780273646358 Subjects--Topical Terms: Marketing research--MethodologyExport marketing--Research--Methodology