TY  - BOOK
AU  - Daw,Jocelyne
TI  - Cause-marketing for nonprofits: partner for purpose, passion, and profits 
SN  - 0471717509 (hbk.)
PY  - 2006///
CY  - Hoboken, N. J.
PB  - John Wiley & Sons
KW  - Social marketing
N1  - 'This book is part of the Association of Fundraising Professionals (AFP) and John Wiley & Sons Inc. series on fund development for the nonprofit sector'--Acknowledgements; Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/ecip065/2005031933.html
ER  -