Cause-marketing for nonprofits : partner for purpose, passion, and profits - Daw, Jocelyne (Hoboken, N. J. : John Wiley & Sons, 2006)
'This book is part of the Association of Fundraising Professionals (AFP) and John Wiley & Sons Inc. series on fund development for the nonprofit sector'--Acknowledgements
Includes bibliographical references and index
Keywords: Social marketing