Daw, Jocelyne <br/><br/>
Cause-marketing for nonprofits :  partner for purpose, passion, and profits / 
[Jocelyne] Daw 
 - Hoboken, N. J. :  John Wiley & Sons,  2006 
 - xxxiv, 278 p. :  ill. ;  26 cm. 
<br/><br/> 'This book is part of the Association of Fundraising Professionals (AFP) and John Wiley & Sons Inc. series on fund development for the nonprofit sector'--Acknowledgements 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0471717509 (hbk.)  RM157.33 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing