TY  - BOOK
AU  - Moisander,Johanna
AU  - Valtonen,Anu
TI  - Qualitative marketing research: a cultural approach 
SN  - 1412903807 (hbk.)
PY  - 2006///
CY  - London
PB  - SAGE
KW  - Marketing research
KW  - Qualitative research
N1  - Includes bibliographical references and index
ER  -