Moisander, Johanna. <br/><br/>
Qualitative marketing research :  a cultural approach / 
Johanna Moisander and Anu Valtonen. 
 - London :  SAGE,  2006. 
 - xi, 227 p. ;  25 cm. 
 - Introducing qualitative methods. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>1412903807 (hbk.)  RM486.50 1412903815 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Qualitative research.