Muhlbacher, Hans. International marketing : a global perspective / Hans Muhlbacher, Helmuth Leihs and Lee Dahringer. - 3rd ed. - London : Thomson Learning, 2006. - xxvi, 737 p. : ill. ; 28 cm. ISBN: 1844801322 (pbk.) 9781844801329 (pbk.) RM226.63 Subjects--Topical Terms: Export marketing--Management.