TY  - BOOK
AU  - Martin,Steve W.
TI  - Heavy hitter selling: how successful salespeople use language and intuition to persuade customers to buy 
SN  - 0471787000 (pbk.)
PY  - 2006///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - Selling
KW  - Business communication
KW  - Success in business
N1  - Includes bibliographical references (p. 363-366) and index
UR  - http://www.loc.gov/catdir/toc/fy0611/2005056175.html
ER  -