Martin, Steve W.,  1960- <br/><br/>
Heavy hitter selling :  how successful salespeople use language and intuition to persuade customers to buy / 
Steve W. Martin 
 - Hoboken, N.J. :  John Wiley & Sons,  2006 
 - xiii, 384 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references (p. 363-366) and index 
<br/><br/><label>ISBN: </label>0471787000 (pbk.)  RM58.86 9780471787006 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling<br/>Business communication<br/>Success in business