Kim, W. Chan. <br/><br/>
Blue ocean strategy :  how to create uncontested market space and make the competition irrelevant / 
W. Chan Kim, Renee Mauborgne. 
 - Boston, Mass. :  Harvard Business School Press,  2005. 
 - xv, 240 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. [223]-229) and index. 
<br/><br/><label>ISBN: </label>1591396190 (hbk.)  RM105.72 9781591396192 (pbk.)  RM119.80 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products.<br/>Market segmentation.