Kotler, Philip <br/><br/>
Marketing for hospitality and tourism / 
Philip Kotler, John T. Bowen, James C. Makens 
 - 4th ed. 
 - Upper Saddle River, NJ :  Pearson Prentice Hall,  2006 
 - xxiv, 932 p. :  col. ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0131193783  RM347.18 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing<br/>Tourism--Marketing