Ireland, R. Duane. <br/><br/>
Understanding business strategy :  concepts / 
R. Duane Ireland, Michael A. Hitt, Robert E. Hoskisson. 
 - Mason, OH :  Thomson South-Western,  2005. 
 - 1 v. (various pagings) :  col. ill. ;  27 cm. 
<br/><br/><label>ISBN: </label>0324317735 (pbk.)  RM339.02 0324407653 (instructor's ed.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning.<br/>Strategic planning--Case studies.<br/>Business planning.<br/>Business planning--Case studies.