Bruner, Gordon C.,  1954- <br/><br/>
Marketing scales handbook / 
Gordon C. Bruner II, Paul J. Hensel 
 - Chicago, Ill., USA :  American Marketing Association,  1992-2005 
 - v. ;  25 cm. 
<br/><br/> Vol. 4 has subtitle : A compilation of multi-item measures for consumer behavior & advertising / Gordon c. Bruner II, Paul J. Hensel, Karen E. James 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>1587992051 (vol. 4)  RM364.83 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Statistical methods--Handbooks, manuals, etc.<br/>Scaling (Social sciences)--Handbooks, manuals, etc.