TY  - BOOK
AU  - Lautenslager,Al
TI  - Entrepreneur magazine's ultimate guide to direct marketing: how to deliver the right message to the right target for the best result 
SN  - 1932531718 (alk. paper)
PY  - 2005///
CY  - Irvine, CA
PB  - Entrepreneur Press
KW  - Direct marketing
ER  -