Lautenslager, Al <br/><br/>
Entrepreneur magazine's ultimate guide to direct marketing :  how to deliver the right message to the right target for the best result / 
 Ultimate guide to direct marketing 
Al Lautenslager 
 - Irvine, CA :  Entrepreneur Press,  2005 
 - xiv, 262 p. :  ill. :  25 cm. 
<br/><br/><label>ISBN: </label>1932531718 (alk. paper)  RM91.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing