TY  - BOOK
AU  - Lagae,Wim
TI  - Sports sponsorship and marketing communications: a European perspective 
SN  - 0273687069
PY  - 2005///
CY  - Harlow, England
PB  - Financial Times Prentice Hall
KW  - Sports
KW  - Marketing
KW  - Sports sponsorship
KW  - Communication in marketing
KW  - Economic aspects
N1  - Includes bibliographical references and index
ER  -