Lagae, Wim <br/><br/>
Sports sponsorship and marketing communications :  a European perspective / 
Wim Lagae 
 - Harlow, England :  Financial Times Prentice Hall,  2005 
 - xvi, 248 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0273687069  RM215.14 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports--Marketing<br/>Sports sponsorship<br/>Communication in marketing<br/>Sports--Economic aspects