Honebein, Peter C., 1963- Creating do-it-yourself customers : how great customer experiences build great companies / Peter C. Honebein, Roy F. Cammarano - Mason, Ohio : Thomson, 2005 - xv, 264 p. : ill. ; 24 cm. Includes bibliographical references (p.46-253) and index ISBN: 0324311540 RM110.82 Subjects--Topical Terms: Consumer educationCustomer relations