Benson, James M. 22 keys to sales success : how to make it big in financial services / Twenty-two keys to sales success James M. Benson, Paul Karasik - Princeton : Bloomberg Press, 2004 - xi, 203 p. : ill. ; 24 cm ISBN: 1576601498 (hbk.) RM144.95 Subjects--Topical Terms: Cross-selling financial servicesRelationship bankingBrokers--Vocational guidance