Wimmer, Roger D. <br/><br/>
Mass media research :  an introduction / 
Roger D. Wimmer, Joseph R. Dominick 
 - 4th ed. 
 - Belmont, Calif. :  Wadsworth Pub. Co.,  1994 
 - xiv, 497 p. :  ill. ;  24 cm. 
 - Wadsworth series in mass communication .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0534174728  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Research