Kelly, Sean,  1960- <br/><br/>
Customer intelligence :  from data to dialogue / 
Sean Kelly. 
 - Chichester :  John Wiley & Sons,  2006. 
 - xxvi, 251 p. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0470018585  RM239.20 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers' preferences.<br/>Consumers--Research--Data processing.