TY  - BOOK
AU  - Rossi,Peter E.
AU  - Allenby,Greg M.
AU  - McCulloch,Robert E.
TI  - Bayesian statistics and marketing
SN  - 0470863676 (acid-free paper)
PY  - 2005///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Marketing research
KW  - Mathematical models
KW  - Marketing
KW  - Bayesian statistical decision theory
N1  - Includes bibliographical references (p. [335]-339) and index
UR  - http://www.loc.gov/catdir/toc/ecip0514/2005016418.html
UR  - http://www.loc.gov/catdir/enhancements/fy0622/2005016418-d.html
ER  -