Bayesian statistics and marketing - Rossi, Peter E. (Peter Eric), 1955-; Allenby, Greg M. (Greg Martin), 1956-; McCulloch, Robert E. (Robert Edward) (Hoboken, N.J. : Wiley, 2005)
Includes bibliographical references (p. [335]-339) and index
Keywords: Marketing research -- Mathematical models; Marketing -- Mathematical models; Bayesian statistical decision theory