Rossi, Peter E.  1955- <br/><br/>
Bayesian statistics and marketing / 
Peter Rossi and Greg Allenby, Rob McCulloch 
 - Hoboken, N.J. :  Wiley,  2005 
 - x, 348 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. [335]-339) and index 
<br/><br/><label>ISBN: </label>0470863676 (acid-free paper)  RM297.41 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Mathematical models<br/>Marketing--Mathematical models<br/>Bayesian statistical decision theory