TY  - BOOK
AU  - Lattimore,Dan
AU  - Baskin,Otis W.
TI  - Public relations: the profession and the practice 
SN  - 0072424028 (pbk.)
PY  - 2004///
CY  - Boston
PB  - McGraw-Hill
KW  - Public relations
KW  - United States
N1  - Rev. ed. of : Public relations / Otis Baskin, Craig Aronoff, Dan Lattimore, 4th ed., 1997; Includes bibliographical references and index; Book is accompanied by 1 computer laser optical disc, entitled'Student CD-ROM to accompany Public relations : the profession and the practice' bearing the same call number and available at Bahagian Koleksi Media
ER  -