Public relations : the profession and the practice - Lattimore, Dan; Baskin, Otis W. (Boston : McGraw-Hill, 2004)
Rev. ed. of : Public relations / Otis Baskin, Craig Aronoff, Dan Lattimore, 4th ed., 1997
Includes bibliographical references and index
Book is accompanied by 1 computer laser optical disc, entitled'Student CD-ROM to accompany Public relations : the profession and the practice' bearing the same call number and available at Bahagian Koleksi Media
Keywords: Public relations; Public relations -- United States