TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
AU  - Perreault,William D.
TI  - Essentials of marketing: a global-managerial approach 
SN  - 0072935898 (pbk.)
PY  - 2006///
CY  - Boston, Mass.
PB  - McGraw-Hill/Irwin
KW  - Marketing
N1  - McCarthy name appears first in 1st - 6th ed; Book is accompanied by 1computer laser optical disc, entitled'Essentials of marketing : a global-managerial approach' bearing the same call number and available at Bahagian Koleksi Media; Includes bibliographical references and indexes
ER  -