Essentials of marketing : a global-managerial approach - Perreault, William D.; McCarthy, E. Jerome (Edmund Jerome); Perreault, William D. (Boston, Mass. : McGraw-Hill/Irwin, 2006)
McCarthy name appears first in 1st - 6th ed.
Book is accompanied by 1computer laser optical disc, entitled'Essentials of marketing : a global-managerial approach' bearing the same call number and available at Bahagian Koleksi Media
Includes bibliographical references and indexes
Keywords: Marketing