Perreault, William D. <br/><br/>
Essentials of marketing :  a global-managerial approach / 
William D. Perreault, Jr., E. Jerome McCarthy 
 - 10th ed. 
 - Boston, Mass. :  McGraw-Hill/Irwin,  2006 
 - xl, 638 p. :  col. ill. ;  28 cm. +  1 CD-ROM (4 3/4 in.) 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/> McCarthy name appears first in 1st - 6th ed.  Book is accompanied by 1computer laser optical disc, entitled'Essentials of marketing : a global-managerial approach' bearing the same call number and available at Bahagian Koleksi Media 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0072935898 (pbk.) 0073049204 (set)  RM375.96 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing