Stevens, Ruth P. <br/><br/>
Trade show and event marketing :  plan, promote & profit / 
Ruth P. Stevens. 
 - Mason, OH :  Thomson,  2005 
 - xix, 340 p. :  ill. ;  24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0324206240  RM224.69 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Trade shows--Handbooks, manuals, etc.<br/>Congresses and conventions--Planning--Handbooks, manuals, etc.