TY  - BOOK
AU  - Karolefski,John
AU  - Heller,Al
ED  - A. C. Nielsen Company
ED  - AC Nielsen
TI  - Consumer-centric category management: how to increase profits by managing categories based on consumer needs 
SN  - 0471703591 (cloth)
PY  - 2006///
CY  - New Jersey
PB  - John Wiley & Sons
KW  - Retail trade
KW  - Management
KW  - Consumers' preferences
UR  - http://www.loc.gov/catdir/toc/ecip0516/2005021556.html
ER  -