Consumer-centric category management :  how to increase profits by managing categories based on consumer needs / 
A. C. Nielsen with John Karolefski and Al Heller 
 - New Jersey :  John Wiley & Sons,  2006 
 - xi, 356 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0471703591 (cloth)  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Retail trade--Management<br/>Consumers' preferences