TY  - BOOK
AU  - Kapoor,Jagdeep
TI  - 9 brand shaastras: nine successful brand strategies to build winning brands 
SN  - 0761932569 (US : paperback)
PY  - 2004///
CY  - New Delhi
PB  - Response Books
KW  - Brand name products
KW  - Marketing
KW  - Customer relations
N1  - Need shaastra : brand category growth strategy -- Seed shaastra : brand idea growth strategy -- Heed shaastra : brand awareness growth strategy -- Deed shaastra : brand trials growth strategy -- Feed shaastra : brand repeats growth strategy -- Speed shaastra : brand sales growth strategy -- Creed shaastra : brand trust growth strategy -- Breed shaastra : brand market share growth strategy -- Exceed shaastra : brand profit growth strategy
UR  - http://www.loc.gov/catdir/toc/ecip0417/2004008903.html.
ER  -