Kapoor, Jagdeep,  1960- <br/><br/>
9 brand shaastras :  nine successful brand strategies to build winning brands / 
 Nine brand shaastras. 
Jagdeep Kapoor 
 - New Delhi :  Response Books,  2004. 
 - 117 p. ;  19 cm. 
<br/><br/>Need shaastra : brand category growth strategy -- Seed shaastra : brand idea growth strategy -- Heed shaastra : brand awareness growth strategy -- Deed shaastra : brand trials growth strategy -- Feed shaastra : brand repeats growth strategy -- Speed shaastra : brand sales growth strategy -- Creed shaastra : brand trust growth strategy -- Breed shaastra : brand market share growth strategy -- Exceed shaastra : brand profit growth strategy. 
<br/><br/><label>ISBN: </label>0761932569 (US : paperback)  RM106.13 8178293900 (India : paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Marketing.<br/>Customer relations.