The media mix  [videorecording] 

 - New York :  Insight Media,  [1995] 
 - 1 videodisc (25 min.) :  sd., col. ;  12 cm. 
<br/><br/> This program shows how to balance the elements of a strong campaign to serve a particular product. It discusses effective signage; message consistency; direct mail; company logos; and newspaper, radio, and television advertising 
<br/><br/><br/>DVD format 
<br/><br/><label>ISBN: </label> RM831.27 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Mass media and business<br/>Mass media