TY  - BOOK
AU  - Stanton,William J.
AU  - Etzel,Michael J.
AU  - Walker,Bruce J.
TI  - Fundamentals of marketing
SN  - 0074707647
PY  - 2000///
CY  - Sydney
PB  - McGraw-Hill
KW  - Marketing
KW  - Case studies
N1  - International edition; Includes bibliographical references and indexes
ER  -