Stanton, William J. <br/><br/>
Fundamentals of marketing / 
William J. Stanton, Michael J. Etzel and Bruce J. Walker 
 - 4th ed. 
 - Sydney :  McGraw-Hill,  2000 
 - 856  p.  :  ill.  ;  25  cm. 
<br/><br/> International edition 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0074707647  Hadiah 
<br/><br/><label>LCCN: </label>90-42292 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Case studies