TY  - BOOK
AU  - Braun,Thom
TI  - The philosophy of branding: great philosophers think brands 
SN  - 0749441933
PY  - 2004///
CY  - London
PB  - Kogan Page
KW  - Brand name products
KW  - Philosophy
KW  - Business names
KW  - Product management
UR  - http://www.loc.gov/catdir/toc/ecip0414/2003028084.html
ER  -