Braun, Thom,  1953- <br/><br/>
The philosophy of branding :  great philosophers think brands / 
Thom Braun 
 - London :  Kogan Page,  2004 
 - 192 p. ;  19 cm. 
<br/><br/><label>ISBN: </label>0749441933  RM77.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Philosophy<br/>Business names--Philosophy<br/>Product management--Philosophy