TY  - BOOK
AU  - Winsor,John
TI  - Beyond the brand: why engaging the right customers is essential to winning in business 
SN  - 0793188369
PY  - 2004///
CY  - Chicago
PB  - Dearborn Trade Pub.
KW  - Product management
KW  - Brand loyalty
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/ecip0417/2004009565.html
ER  -