Winsor, John,  1959- <br/><br/>
Beyond the brand :  why engaging the right customers is essential to winning in business / 
John Winsor 
 - Chicago :  Dearborn Trade Pub.,  2004 
 - xviii, 269 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0793188369  RM93.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management<br/>Brand loyalty