TY  - BOOK
AU  - Morrison,David A.
TI  - Marketing to the campus crowd: everything you need to know to capture the $200 billion college market 
SN  - 0793186005 (6x9 hardcover)
PY  - 2004///
CY  - Chicago, Ill.
PB  - Dearborn Trade Pub.
KW  - Universities and colleges
KW  - United States
KW  - Marketing
N1  - Includes bibliographical references (p. 233-239) and index; A few notes -- Going back to school -- Why college marketing? ('what's all the fuss?' -- College marketing : past, present & future, or, the rise and'semi-fall' of the school monopoly -- The pre-college market -- The college market -- The post-collage market -- Gatekeepers : reaching the motherload through'big mother' -- The influencers -- Reaching the college crowd -- Seasonal marketing -- The Daewoo Motor Company : a good idea gone bad -- The co-branding strategies -- Concluding thoughts from a seasoned'insider' -- We want to hear from you!
UR  - http://www.loc.gov/catdir/toc/ecip0413/2004001493.html
ER  -